The word ‘Traffic’ is one which strikes fear among Maltese citizens – traffic jams, tardiness and sometimes a little bit of foul language, it’s something we all can’t stand. That’s why the Uwejja team is here to talk about the type of traffic you’d love to have, and more regarding SEO in Malta.

First things first: What is SEO?

SEO stands for Search Engine Optimisation which is the process of driving quality traffic to your website organically, through the use of different techniques and strategies. Examples of search engines include Yahoo, Bing, and of course – the mighty Google.

There are many factors which determine a website’s ranking on search engines. Up until a few years ago, websites were mainly optimised for desktop and laptop. However, with the surge of mobile devices, business owners have had to ensure that their website also looks good on mobile. Even though this may mean a complete redesign of a website, it will be worth your while, seeing as how search engines also rank your pages depending on how they’re viewed by users on mobile phones.

Aside from your website being aesthetically pleasing, you’ll also need to look into your content. This is where keywords come into play. Keywords are the words and phrases that people insert into search engines to find what they’re looking for. One of the main benefits of ranking for a specific keyword is that you can get “free” traffic to your site.

When it comes to SEO, optimising pages from the back-end of your website is also equally important. This helps with giving search engines an even clearer idea of what your page is about, by filling in certain fields such as the meta-description, meta title and more. Plugins such as YOAST are good to get you started on your journey toward better SEO in Malta.

Other factors such as your site’s speed, ease of navigation, backlinks, regular content updates (articles, PR’s etc.) will also affect your site ranking.

So how can SEO help my company?

SEO in Malta keeps gaining in importance. Let’s say you own a property agency; you’ll want potential clients to find your company when searching certain keywords/phrases such as “Property in Malta”. Failure to do so makes it more likely for them to visit competitor’s sites and thus reducing the chances of gaining a sale for yourself.

Pushing yourself up the rankings will increase the chances of generating leads and ultimately converting them to make a purchase. After all, without brand visibility/awareness, you could be offering high-quality products and services with no one to prove it to.

This is where the Uwejja team can help you out. We’ve dealt with clients from all sorts of industries – ranging from property and finance to retail and tech. We’ll discuss your goals, carry out our research, suggest the most effective way forward and get you on your way up the Search Engine ladder to get you the sales and attention that your brand deserves!

And there you have it. We understand that SEO is a very vast subject. If you’d like more information or want to find out how we can help you achieve your goals, send us an email on hello@uwejja.com or leave us a message here: www.uwejja.com/contact-us/

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